Google at present dominates the worldwide search engine market. Not a day goes by after I don’t Google one thing. The similar might be true for you.

But criticism in opposition to Google has mounted over latest years. They’ve been fined for antitrust points, making a filter bubble and violating user privacy (amongst other things).

Consequently, many customers are turning away from the search behemoth in favor of options. Even our personal Chief Marketing Officer (CMO), Tim has switched:

So if you happen to’re in search of a Google different, what viable choices do you’ve gotten?

What is one of the best different search engine?

To reply this query, I ran an experiment.

I researched among the hottest Google options, and set every of them as my default search engine for a day. Then I went by my each day work to see if I observed something vital.

I additionally judged every search engine on its dedication to defending consumer information and privateness.

Here are the outcomes, beginning with my favourite:

1. StartPage

Of all of the search engines I examined, that is my prime decide.

Why? StartPage completely makes use of outcomes from Google, so it’s successfully Google with out the monitoring.

How non-public is it?

StartPage doesn’t file your IP tackle, and it doesn’t serve monitoring cookies. But because it makes use of Google’s outcomes, how do we all know it doesn’t ship data to Google?

Here’s an excerpt from their privacy policy:

When you search, your question is mechanically stripped of pointless metadata together with your IP tackle and different figuring out data. We ship the anonymized search question to Google and return the search outcomes to you.

Privacy-oriented customers can also take consolation in the truth that StartPage is predicated within the Netherlands, which is a part of the European Union (EU). As a consequence, it complies with the GDPR—a regulation within the EU that protects customers’ information.

However, it is best to know that the Netherlands is part of the Nine Eyes intelligence alliance. This shares mass surveillance information with eight nations together with these infamous for privateness violations just like the US and UK.

Feature highlight

One cool StartPage function is dubbed “Anonymous View.”

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This protects you in opposition to website fingerprinting, cookies, social media monitoring pixels, and different invasions of privateness when visiting web sites.

Learn extra here.

2. Qwant

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Started in 2013, Qwant is a search engine based mostly in Paris.

Its search outcomes are powered by Bing and supplemented by these collected from its personal net crawler.

Honestly talking, I felt Qwant was fairly good. My solely gripe was with its localized outcomes. A search for “chicken rice near me”—a well-liked dish in Singapore—yielded outcomes from the U.S.

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In equity, this subject isn’t distinctive to Qwant. Privacy-focused search engines don’t monitor your geolocation, so it’s troublesome for them to offer good native outcomes.

How non-public is it?

Qwant does not accumulate any information or use monitoring cookies. It additionally dissociates your question and IP tackle for additional anonymity.

Like StartPage, Qwant is predicated within the EU and subsequently presents GDPR safety. France is, nonetheless, a part of the Nine Eyes intelligence alliance.

Feature highlight

Qwant presents “search shortcuts” that assist you to search for outcomes from a particular web site.

For instance, working a search like &books finds outcomes from Amazon’s books class.

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See the entire list of search shortcuts here.

3. DuckDuckGo

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Possibly the preferred non-public search engine, DuckDuckGo (DDG) has positioned itself as “anti-Google” since its launch in 2008.

DuckDuckGo sources its outcomes from over 400 different places, together with its personal crawler (DuckDuckBot), crowdsourced websites (e.g., Wikipedia), and companions (e.g., Bing).

This may be an unpopular opinion, however I assumed DuckDuckGo’s search outcomes have been good however not distinctive.

For occasion, I used to be not too long ago looking Facebook and noticed a video of a person bailing water away from a flooded avenue. I acknowledged the background of the video as Venice (Italy). Wanting to know what occurred, I looked for “venice” in DuckDuckGo however didn’t see any related outcomes. Yet an identical search in Google confirmed outcomes about flooding within the metropolis.

How non-public is it?

According to DuckDuckGo, it does not store personally identifiable data like IP addresses. It additionally doesn’t use monitoring cookies. However, it does save searches, although claims to do it in a non-identifiable method.

That mentioned, DDG is predicated within the U.S., which implies it’s a part of the Five Eyes intelligence alliance. Privacy-oriented customers can also level to the truth that the U.S. repeatedly conducts mass surveillance applications and collects information from numerous Internet corporations (e.g., PRISM and MUSCULAR).

Feature highlight

DuckDuckGo’s “Bangs” function takes you on to search outcomes on different websites. For instance, typing “!w” and a key phrase (e.g., !w singapore) takes you on to Wikipedia’s page for Singapore.

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4. Ecosia

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It is probably not apparent to you as an end-user, however each Google search contributes to the creation of carbon dioxide. According to Quartz, the search engine is accountable for ~40% of the Internet’s carbon footprint.

The firm behind Ecosia needs to counteract this. It donates 80% of its profits to tree-planting tasks, which roughly equates to at least one tree planted for each 50 searches. It’s additionally built a solar plant so it will probably run servers on clear energy.

Ecosia’s search outcomes are powered by Bing and enhanced by its personal algorithms. I discovered outcomes from Ecosia to be adequate more often than not.

How non-public is it?

Ecosia claims to be a non-public search engine. However, if you happen to learn their privacy policy, you’ll discover that they’re not that privacy-oriented.

Firstly, they accumulate search information. This information, in response to them, is used for enhancing their net companies. Only after seven days is all private data (e.g., IP addresses) deleted.

Additionally, since Bing powers their search outcomes, they share some particulars with them to reply your search request. Here’s what Ecosia says:

[…] whenever you do a search on Ecosia we ahead the next data to our accomplice, Bing: IP tackle, consumer agent string, search time period, and a few settings like your nation and language setting.

Additionally, by default Ecosia units a Bing-specific “Client ID” parameter to enhance the standard of your search outcomes. If your browser has “Do Not Track” enabled, we disable the “Client ID” mechanically. You also can select to disable this function by modifying your consumer settings.”

If you’re involved about privateness, Ecosia might be not your best option.

Feature highlight

Hit the decision dropdown on the movies tab to filter for video outcomes of various high quality.

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5. Swisscows

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As the title suggests, Swisscows is a search engine based mostly in Switzerland. It has its personal index for German queries however makes use of Bing outcomes for different languages.

Swisscows payments itself as “family-friendly.” It mechanically filters out all violent and pornographic search outcomes. This function is enforced. There’s no solution to change it within the settings.

While I felt that Swisscows’ search outcomes could possibly be higher, it made the record because of its sturdy dedication to privateness.

How non-public is it?

Swisscows doesn’t accumulate any information about its customers. It doesn’t use any monitoring cookies or geo-targeting.

If you’re involved concerning the partnership with Bing, you’ll be relieved to understand it routes queries by a firewall to strip out private identifiers.

You’ll even be completely happy to know that Switzerland is just not a part of the Five, Nine or Fourteen Eyes intelligence alliance. It does, nonetheless, have a Mutual Legal Assistance Treaty with the U.S.

Feature highlight

Swisscows presents “semantic maps” that will help you additional refine your searches.

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6. Bing

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Owned by tech large Microsoft, Bing is the second largest net search engine within the U.S, with a market share of ~6%.

If you’re in search of a search engine with comparable options to Google, Bing is probably going your greatest wager. Familiar options like translation, forex conversions, time, information panels are all out there.

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Currency conversion in Bing’s search outcomes. You’d be forgiven for pondering that is Google.

Honestly talking, whereas it’s the closest different to Google, there isn’t a lot upside to utilizing Bing. There’s no privateness profit, the standard of outcomes is roughly on par, the expertise is analogous, and it belongs to one of many Big Five tech companies.

You must also know that in early 2019, Bing faced some serious issues with their secure search.

How non-public is it?

Bing is not a privacy-focused search engine. Microsoft collects data from all your interactions with their merchandise.

Feature highlight

Bing permits you to preview movies instantly within the SERPs:

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7. Yahoo

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Formerly one of many largest Internet corporations on the planet, Yahoo is now a shadow of its former self.

Its as soon as well-liked search engine is at the moment powered by Bing. Surprisingly although, it’s nonetheless the third hottest net search engine on the planet, proudly owning 1.6% of the global market share.

One factor I dislike about Yahoo is that the delineation between paid and natural outcomes is unclear.

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Ads usually are not marked clearly, and the one method you possibly can inform is the hardly noticeable divider.

Yahoo’s search outcomes are first rate, however the UI leaves so much to be desired. It’s successfully Bing, however worse. In my opinion, the one motive it could make sense to make use of Yahoo is if you happen to’re already utilizing their different companies like News, Finance, or Sport.

How non-public is it?

Yahoo is not a privacy-focused search engine. The firm collects personal information whenever you register and use any of its services or products.

As Verizon acquired Yahoo in 2017, there can also be some sharing of information with Verizon’s household of corporations for analysis, product enhancements, and so forth.

You must also know that probably the most vital information breaches on the Internet belong to Yahoo. They’ve confronted heavy criticism for his or her laissez-faire angle in the direction of cybersecurity.

Did Marketing Media Wizard is constructing a search engine? Here’s why…

Google makes tens of billions of dollars per year in advert income, a lot of which comes from customers of Google search.

In case you’re unfamiliar with how this works:

When you search for one thing on Google you see two sorts of outcomes: natural and paid. If you click on on a paid consequence, Google earns cash from the advertiser for sending a possible buyer their method. If you click on an natural consequence, as most individuals do, Google earns nothing.

So what’s the issue?

For transactional queries like “buy x,” nothing. Both advertisers and people rating organically will typically revenue from the visitors Google sends their method as a result of they’ve one thing to promote.

The subject is that the majority queries aren’t transactional. Around 80% of Google searches are informational. This implies that the searcher isn’t in shopping for mode; they’re in studying mode.

Many of the websites that rank for such queries are non-profit entities like Wikipedia, and people ran by passionate people with no motive apart from to unfold information.

Sadly, these are the folks and organizations that Google’s enterprise mannequin neglects—and sometimes even stifles.

For occasion, Wikipedia ranks for an estimated 195 million queries on Google within the US

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… however as a result of it has nothing to promote, it has to beg for donations simply to remain afloat.

Google ranks websites like Wikipedia as a result of they provide helpful data. And when its customers are capable of finding such data utilizing the service, it retains them coming again for extra.

Inevitably, they carry out transactional queries, click on paid outcomes, and Google will get paid.

Long story quick, Google’s industrial success is constructed closely on the data offered by others—but they provide nothing in return.

In latest years, Google has even begun displaying content material from these websites in its search outcomes.

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This typically reduces (or eliminates) the necessity to click on outcomes, which additional reduces monetization choices for the websites that Google pulls data from.

At Marketing Media Wizard, we imagine that is unfair on content material creators. As such, we need to take step one in difficult the established order.

We plan to create a search engine with a 90/10 revenue share mannequin—one which splits advertising income with the content material creators who make search outcomes potential.

Our CEO introduced this in 2019:

We’ve already begun creating one behind the scenes.

Using this mannequin, we hope that websites like Wikipedia will now not must ask for donations yearly to remain afloat.

If you need to study extra about our plans, I’d suggest studying this article by our founder and CEO, Dmitry.

Final ideas

Choosing a search engine is a private determination. Everyone’s standards and issues differ.

My recommendation is to mess around with the options on this record and resolve what works for you.

Did I miss any good different search engines? What do you consider our plans to create one? Let me know within the feedback or on Twitter.