In a Webmaster Hangout, Google’s John Mueller was requested to elucidate what the search engine considers high quality content material. Mueller deferred by saying that content material creators and publishers can determine what high quality content material is significantly better than Google can. But that’s not a very useful reply, contemplating Google locations content material beneath a proverbial magnifying glass. Thankfully, Mueller clarified what digital entrepreneurs must concentrate on to rank excessive on search pages and get Google’s nod of approval.

“Quality content” is bandied about online and in all digital marketing circles. Every Google replace tackles content material and highlights it as a surefire solution to keep in Google’s good books. Even with Google’s BERT replace, the introduction of RankBrain and different Natural Language Processing options, nothing appears to thwart the necessity for high quality content material throughout industries and online platforms.

Since the most recent algorithm updates, Google began rating search outcomes primarily based on person intent. The search big now prompts content material creators to develop helpful, related and user-centric search engine marketing content material. The huge shift focuses on addressing customers’ search intent and offering a greater online expertise.

During the Webmaster Hangouts session, Mueller expanded on what high quality content material is all about. He answered one of the crucial frequent but intriguing questions that each marketer has: How does Google determine who has created increased high quality content material if two web sites are publishing on the identical subject? 

“With regards to quality content, in general, this is something where you as the site owner probably know a lot more about what is actually quality content for your specific kind of site,” Mueller stated. “What is high quality? It’s a subjective opinion of excellence. There aren’t actually any patents or analysis papers about making a subjective opinion of high quality throughout a variety of subjects. Something like authoritativeness has been researched. Authority is about accuracy and factual fact. A web site that acquires hyperlinks and different alerts of affirmation will be stated to be authoritative. An idea like high quality is summary and subjective. Search, in my view, isn’t about offering subjective solutions however about offering helpful solutions which can be correct when it comes to solving the question or need that underlies the search query, also referred to as search intent.”

In abstract, Mueller encourages entrepreneurs and content material creators to concentrate on how one can reply person queries in one of the simplest ways doable. He underpins being useful and remaining related to your audience. If you get a good response out of your goal readers, you then’re heading in the right direction. This means you’ve efficiently answered your goal customers’ search intent. The concept hyperlinks in neatly with the formulation of writing for informational, navigational or transactional intent after which gunning for the featured snippet. 

You can learn extra about this dialogue and the important thing takeaways here, or watch the Google hangout here.

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