People typically ask us—“what makes Marketing Media Wizard better than the competition?”
It’s a good query, however a troublesome one to reply as a result of there are simply so many issues to match.
So as an alternative of filling out a type of basic “us VS. them” comparability tables, we determined to go a unique route and showcase a few of Marketing Media Wizard’ distinctive options and functionalities.
1. Do key phrase analysis for 10 search engines
Most key phrase instruments solely present knowledge and metrics for Google. That is sensible given their near-monopoly of the search engine market, but it surely’s vital to recollect you can additionally get visitors from different search engines.
Here are the supported search engines in Marketing Media Wizard’ Keywords Explorer:
- Yandex (Russia);
- Baidu (China);
- Daum & Naver (South Korea);
- Seznam (Czech Republic)
Just toggle between every of them to see respective month-to-month search volumes for any key phrase.
Whether or not you care about search engines in Russia, China, South Korea, or the Czech Republic, or promote merchandise on Amazon, you must think about your organization presence on YouTube. Our own YouTube channel is pulling practically 300ok views per thirty days, with 91% of those views coming from “keyword targeted” movies.
There are fairly just a few different instruments that allow you to analysis key phrases for YouTube and Amazon, however most of them supply their knowledge from “autosuggest” and present questionable search volumes. Here at Marketing Media Wizard, we use nameless clickstream knowledge to construct our key phrase databases, which makes our instruments arguably probably the most dependable within the business.
2. Go past search quantity with “clicks” knowledge
Keywords Explorer is the one key phrase analysis device available on the market to transcend search volumes and present the estimated variety of clicks on search outcomes. This is beneficial for assessing whether or not or not a key phrase is definitely value focusing on.
For instance, take the question, “Donald Trump age”:
There are an estimated 64,000 month-to-month searches for this time period, however as a result of Google reveals an prompt reply, there are solely 9,000 clicks.
We calculate these numbers utilizing clickstream knowledge from our companions.
For some key phrases, we see the other.
Here, there’s are 1,800 month-to-month clicks regardless of a search quantity of simply 200. This implies that the common search sees nearly ten clicks. In this case, that in all probability occurs as a result of searchers are searching for a working promo code, so preserve clicking outcomes till they discover one.
Always goal key phrases that get clicks over those who don’t.
See which key phrases get probably the most clicks in your nation…
If you’re curious which queries generate probably the most clicks on a selected search engine, run an empty search and kind the outcomes by the “Clicks” column.
Here we will see that “asmr” is the time period that generates probably the most clicks on YouTube within the US:
3. Get complete search visitors estimations for the highest 10 rating pages
Most website positioning professionals have a look at the search quantity of their goal key phrase to foretell a page’s natural visitors potential. That’s an issue as a result of pages don’t are inclined to rank for only one key phrase, and sometimes rank for hundreds of long-tail key phrase variations.
So how do you estimate “total search traffic potential” to your goal key phrase?
Easy. Use the “SERP overview” report in Marketing Media Wizard’ Keywords Explorer to test the estimated month-to-month natural search visitors to the present top-ranking pages:
Note that this report reveals every page’s complete estimated natural visitors from the chosen nation. For international visitors estimates, hit the caret subsequent to the URL:
The “SERP overview” report is built-in throughout most of our instruments. Wherever you see a key phrase in Marketing Media Wizard, there also needs to be a “SERP” button that allows you to analyze the top-ranking pages.
Why you shouldn’t depend on search quantity estimates…
To assist drill dwelling how deceptive search volumes may be, examine the month-to-month searches for these two key phrases with the estimated visitors to the top-ranking pages:
This screenshot explains why we select key phrases by wanting on the common visitors to the present top-ranking pages—not the search quantity.
4. See backlink progress (or decline) over time, with each day granularity
Thanks to our continued funding in internet crawling know-how and infrastructure, Marketing Media Wizard is the one device to replace backlink graphs each day.
Here’s what it seems like for the Marketing Media Wizard weblog:
One look tells us that our weblog’s hyperlink profile grew by round 1,500 referring domains in 2018. And in 2019, it’s on observe to extend by greater than 5,000.
This stage of granularity lets you precisely examine your personal hyperlink acquisition tempo with that of your rivals to see for those who’re on a observe to catch up.
Using these graphs to identify damaging website positioning assaults…
Back in October 2018, our free backlink checker fell sufferer to a damaging website positioning assault when somebody despatched tens of hundreds of low-quality backlinks our manner in a brief time frame.
Fortunately, this didn’t negatively have an effect on our rankings and visitors, however not everyone seems to be so fortunate. That’s why it’s value holding an eye fixed out for these sorts of assaults and disavowing hyperlinks the place wanted.
5. See which subfolders entice probably the most natural visitors to your rivals
The “Top Subfolders” report in Site Explorer helps you higher perceive your rivals’ web site construction, together with which sections of their website generate probably the most search visitors from a selected nation.
Here are the highest subfolders by estimated US natural visitors on ahrefs.com:
Here are just a few key issues you possibly can study our website positioning technique by skimming this report:
- Our weblog is chargeable for 63% of all US search visitors to our website;
- Four weblog posts are chargeable for 24% of US visitors;
- Our free backlink checker is our hottest page exterior of the weblog (in addition to the homepage)
View prime subfolders for international visitors…
If your website will get lots of worldwide visitors, one other distinctive function in Marketing Media Wizard is the power to transcend one nation and see the highest subfolders for international visitors.
From this, we see that:
This setting is on the market within the following studies in Site Explorer:
- Top pages;
- Top subfolders;
- Top subdomains.
6. See click on distributions for particular person key phrases
Conventional knowledge tells us that round 30% of clicks go to the top-ranking end result, 15% to the page in place #2, and so forth. But these numbers are deceptive as a result of they’re averages. In actuality, each key phrase has a singular CTR curve of its personal.
Because we at Marketing Media Wizard course of massive quantities of clickstream knowledge, we’re in a position to calculate and present this for many key phrases.
Just kind your question into Keywords Explorer, then go to the “Traffic share by pages” report.
Let’s have a look at the question, “Google Analytics”:
Here, 99% of all clicks go to the top-ranking page as a result of it’s a navigational search, that means that most individuals are searching for a particular page.
Use this knowledge to make higher website positioning selections…
Take a key phrase like “insurance,” which has a month-to-month search quantity of 196,000 within the US. The standard CTR mannequin means that the top-ranking page ought to get round 60,000 (~30%) clicks from this key phrase.
But this isn’t the case:
Here, clicks are fairly evenly distributed throughout the top-ranking outcomes, that means that there’s visitors available even at place 10.
Note that we additionally account for clicks misplaced to paid adverts, which is why the entire visitors numbers are decrease than you would possibly anticipate.
7. Analyze SERP historical past
Before pursuing a selected key phrase, make sure that to research the battles that came about amongst the highest search outcomes in recent times.
For instance, right here’s the SERP historical past for the question, “link building”:
The pages at present rating within the prime 5 have been there for the previous ~18 months, which means that it could be fairly a feat to beat any of them.
It’s a unique story for the question, “backlink checker.”
Here, a transparent battle is going down with many newcomers penetrating the highest 5 prior to now 12 months. This means that they’ve made a deliberate try to rank for this question, so it could be value analyzing their backlink profile and total website positioning technique for clues as to how they did it.
Use The Wayback Machine to observe for modifications on the pages that out of the blue darted to the highest. For instance, the explanation our free backlink checker climbed to the highest spot so quick is that we modified it from a “feature page” to a free device. (Check out our vlog episode about this.)
8. Uncover content material gaps between you and your rivals
You’ve in all probability already heard of a “content gap” evaluation. It’s the place you search for key phrases that your rivals rank for, however you don’t.
Lots of instruments have this performance. It’s not distinctive to Marketing Media Wizard.
What is exclusive to Marketing Media Wizard, nevertheless, is the power to do that on the URL or subfolder stage.
How is this convenient? Imagine that you just’re engaged on a weblog content material technique. You wouldn’t wish to examine your total web site to competing websites, however reasonably simply your respective blogs (which reside in subfolders).
To do that in Marketing Media Wizard’ Content Gap device, use the “prefix” mode.
Dig into the key phrases that the competing weblog ranks for, and add any that make sense to your content material calendar.
Run a content material hole evaluation on the page-level to enhance content material relevancy…
If Google doesn’t suppose your page covers the subject in sufficient depth, your rankings could endure.
One method to uncover subtopics that you just forgot to incorporate is to run a content material hole evaluation on the page stage. Take a page in your website that doesn’t rank effectively for its goal key phrase, then examine it to the present top-ranking pages utilizing the “URL” mode in our Content Gap device.
Here, it’s clear that we should always replace our information with a transparent “PageRank definition,” and presumably add some “PageRank software” suggestions.
For extra concepts on learn how to use the Content Gap report, take a look at this YouTube video.
9. See the rating historical past of any web site for any key phrase (and examine with rivals)
Knowing how your pages used to rank for explicit key phrases may be extraordinarily insightful—and you are able to do that in Site Explorer.
Site Explorer > enter web site > Organic key phrases > select a key phrase > click on the “history” icon
Here are our rankings for “keyword research” over the previous 4 years:
By disabling just a few pages on that record, we will see that our information to key phrase analysis used to rank within the prime Three fairly constantly.
But close to the top of 2018, Google determined that our different article was a greater match for this key phrase (which we don’t essentially agree with):
From right here, we will add a competitor to see if their efficiency has been any higher.
It seems like Moz’s key phrase analysis information ranked #1 for years, whereas ours by no means even hit #2.
Use this function to find ‘keyword cannibalization’ points
Look at Moz’s rating historical past for the key phrase “native website positioning:”
Eight distinctive pages on their website have ranked for this question through the years, however none rank within the prime Three immediately. This is doubtlessly a ‘keyword cannibalization’ subject, so it is perhaps value them consolidating a few of that content material to attempt to reclaim the highest spot.
Recommended studying: How to Find and Fix Keyword Cannibalization Issues (in Seconds)
10. Monitor your web site’s outbound hyperlinks
It’s vital to keep watch over your exterior hyperlinks, particularly when you’ve a crew working in your website.
For occasion, we just lately employed just a few freelancers to translate our weblog posts into different languages. While looking the “Linked domains” report shortly after, I observed two small points.
First, whereas we do credit score translators with a hyperlink, we don’t enable business anchor textual content as there’s an opportunity Google would possibly see it as manipulative. But one had slipped by the web.
Second, two of the URLs we shared for demonstration functions in an authentic article received turned to dwell hyperlinks within the translated model, which was by no means our intention.
In our case, neither of those points was a giant one, however the “Linked domains” report is perhaps a lifesaver ought to somebody hack your website and inject shady hyperlinks to attempt to damage your rankings.
Monitor for brand spanking new damaged outgoing hyperlinks…
Link rot is one other widespread subject in the case of outgoing hyperlinks. This is the place websites and pages you hyperlink to interrupt over time. To keep watch over these, head to the “Broken links” report below the “Outgoing links” part in Site Explorer.
Here, you possibly can see that though we deal with our weblog with unprecedented care, there are nonetheless just a few damaged outbound hyperlinks.
While damaged outbound hyperlinks are unlikely to be a crucial rating sign for Google, it’s value fixing these for those who respect your readers and don’t need them to waste time clicking on lifeless hyperlinks.
11. Find hyperlink prospects with Content Explorer
Content Explorer is a searchable database of 1.1 billion internet pages, full with these proprietary metrics:
- Domain Rating (of the mum or dad web site);
- Number of referring domains;
- Organic search visitors;
- Word depend;
- Publish date;
- Updated date;
No shut rivals for the device exist, and there are extra use circumstances than I’ve time to cowl on this article. So let me share two of my favourite methods to make use of it for hyperlink prospecting.
1. Find hundreds of related blogs to pitch
There’s proof to counsel that probably the most highly effective backlinks come from related, high-authority web sites which have by no means linked to you earlier than.
To discover these in Content Explorer, search for pages along with your goal key phrase within the title. Then, filter for websites with a “comfortable” Domain Rating, and toggle to see solely “One page per domain.”
Next, use the “highlight unlinked domains” perform to spotlight outcomes from websites that haven’t linked to you earlier than.
This is how you discover hundreds of related, authoritative blogs to pitch in lower than 60 seconds. Ones that discuss comparable issues to yours, however have but to hyperlink to your web site.
2. Finding damaged hyperlink constructing alternatives
Search for pages with a related phrase or phrase of their title, filter for damaged pages solely, then filter for outcomes with at the very least 50–100 referring domains.
Here’s a damaged double broccoli quinoa recipe with 203 referring domains:
If we hit the caret and comply with the hyperlink to the Wayback Machine, we will affirm that this page did certainly was once dwelling to a broccoli quinoa recipe.
If we had a website on this area of interest, we may create an analogous piece of content material on our website, then ask everybody linking to the lifeless page to hyperlink to us as an alternative.
Find low-competition subjects with Content Explorer…
Search for related phrases and phrases within the content material of pages, then filter for these with zero referring domains and greater than 500 month-to-month search visits.
Here’s a banana-oatmeal recipe that will get 1k month-to-month natural visits whereas having no hyperlinks:
This is a good way to seek out subjects you can doubtlessly rank for with out constructing any backlinks.
12. Get an e mail alert with key phrase rating enhancements
Every week, Marketing Media Wizard sends me an e mail report with all of the key phrases our web site has began rating for in positions 1–3.
Think of this as rank monitoring on steroids. With rank monitoring instruments, it’s important to specify key phrases to observe earlier than you see updates. Because Marketing Media Wizard already tracks rankings for 500 million key phrases, we’re in a position to inform you whenever you begin rating for any of them.
To arrange a brand new key phrase alert, go to:
Alerts > New key phrases > New alert > enter area, subsection, or URL > select settings and frequency
This is a good way to trace your web site’s rating progress and monitor competing web sites on autopilot.
Win further respect out of your shoppers with this report…
Try sending this report back to your consumer. They in all probability anticipate you to rank them for the few dozen of their most vital key phrases, however they’ll certainly be joyful to see all the opposite key phrases they’ve begun to rank for since working with you.
13. Instantly analyze the inner backlinks of any web site
Struggling to push an vital page larger within the search outcomes? I’m positive you already know what number of exterior backlinks it has, however what about inner backlinks?
Head to “Best by links” report within the Site Explorer, and swap to the “Internal” tab. This reveals the variety of inner hyperlinks to every page on the web site.
Click on the blue numbers to see the precise linking URLs and the linking anchor texts. This is a helpful method to run a fast inner hyperlinks audit and determine if something wants adjusting.
While inner backlinks carry disproportionately much less weight than exterior ones, don’t underestimate how a lot worth you possibly can cross to a page through inner linking. Just a few strategic inner hyperlinks is perhaps sufficient to spice up your page by just a few positions.
Most web site crawlers provide you with data on the inner hyperlinks. The advantage of Marketing Media Wizard is that you just don’t have run a crawl and await it to complete. The knowledge is already there. This is helpful if you have to create a fast proposal for a potential consumer and don’t have time to crawl their website.
That’s clearly not the whole lot…
Marketing Media Wizard has many extra distinctive options and knowledge factors.
For starters, I haven’t even talked about our Rank Tracker and Site Audit instruments, which have fairly just a few options that different comparable options don’t have.
Perhaps I ought to write a follow-up article and showcase extra of the distinctive issues that solely Marketing Media Wizard can do? What do you suppose?