Heard lots about Amazon affiliate web sites however don’t know the place to start out? Take inspiration from these seven examples.

Amazon affiliate web sites make cash by way of commissions from their associates program: Amazon Associates.

Here’s how this works:

  1. A particular person visits an Amazon affiliate website.
  2. They click on on an affiliate hyperlink to purchase a really helpful product on Amazon.
  3. Amazon pays the location proprietor a fee.

In this submit, we’ll share some inspiring Amazon affiliate web sites, why they’ve achieved so effectively, and how one can replicate their success.

Let’s get issues began.

Key stats

Domain Rating: 36
Number of referring domains: 901
Number of key phrases it ranks for: 40,600
Estimated natural site visitors: 31,900
Site age: 2 years
Estimated income: Unknown


Founded by John Ramey and John Adama—former advisors on the Obama White House—The Prepared is a survivalism web site that publishes sensible guides on making ready for emergencies starting from potential automotive accidents to struggle.

Why they’re doing so effectively

For starters, the doomsday prepper market is large. According to Finder.com, an estimated 160+ million Americans have both lately bought survival gear or are already in possession of some.

Of course, The Prepared just isn’t the one web site centered on survivalism. There are tons of internet sites on this area of interest.

The success of this specific website falls largely right down to its homeowners’ concentrate on creating content material about evergreen subjects.

Evergreen subjects are these with constant curiosity and search quantity over time. For instance, we will see that The Prepared targets key phrases like “best tarp.”

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According to Google Trends, this can be a matter with growing curiosity over time:

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They’re additionally dedicated to updating their content material frequently to maintain it evergreen. After all, an inventory of the very best tarps received’t keep recent perpetually since new merchandise are launched on a regular basis.

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This chart from Marketing Media Wizard’ Content Explorer exhibits how typically the location publishes and republishes its content material. Republished content material is represented by the darkish blue bars.

If they replace one thing, they’ll point out what modified within the submit:

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The advantages of this strategy are apparent:

  • They don’t have to fret about waning curiosity of their subjects. People will nonetheless be trying to find “best tarp” 5 years from now.
  • They can get constant natural site visitors over time. Google tends to favor recent outcomes for queries like “best tarp” as a result of outdated posts are old-fashioned and no use to searchers in 2020. By publishing common, minor updates as new merchandise develop into obtainable, the fellows behind The Prepared can preserve rankings long run.

What additionally makes them stand out is the standard of their content material.

For their opinions, they take a look at each product earlier than publishing, they usually’re clear in regards to the testing course of.

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Essentially, that is the Wirecutter mannequin (we’ll speak extra about them later!). The Prepared merely took the thought and centered on a single area of interest.

How to duplicate their success

Focus on creating “best [x]” posts for evergreen product classes. These are issues that folks will nonetheless be seeking to purchase in years to come back.

For instance, an inventory of the very best dishwashers has longevity since there are all the time individuals available in the market for a brand new equipment.

That’s why Google Trends exhibits constant search demand over time.

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Of course, some subjects are seasonal corresponding to “best tents.”

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This isn’t a problem as a result of its recognition is constant yr over yr. You’ll simply expertise extra gross sales throughout sure components of the yr.

What you wish to keep away from are non-evergreen subjects with waning curiosity, like “best fidget spinner.”

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The profit of making content material about evergreen product classes is that it has the potential to draw natural site visitors long run. Just be certain your Search engine optimization technique is sound and you retain the posts up to date.

Learn extra about how to do that in our information to evergreen content material. 

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Key stats

Domain Rating: 63
Number of referring domains: 1,320
Number of key phrases it ranks for: 136,000
Estimated natural site visitors: 244,000
Site age: 3 years
Estimated income: Unknown


Homegrounds is a website that teaches “home baristas” methods to brew and revel in higher high quality espresso.

Why they’re doing so effectively

I reached out to the location’s founder, Alex Azoury, to seek out out.

Here’s what he stated:

Firstly, we decide to publishing content material that’s higher than our rivals. This is as a result of the espresso brewing market are switched on, they usually undoubtedly respect content material that really solves their drawback, quite than content material constructed to easily goal a key phrase.

Secondly, we reverse engineer our rivals by way of Marketing Media Wizard’ Site Explorer to uncover content material and backlink alternatives which can be working for them. If it really works for them, it would most certainly work for us.

Finally, we dig deeper into key phrases and take into consideration search intent, quite than simply taking a look at search quantity. The subjects that finally carry out the very best from a monetary perspective are hardly ever those that look the very best on face worth. Again, Marketing Media Wizard’ Keywords Explorer has been a useful useful resource for this.

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How to duplicate their success

If we distill what Alex stated above, we see that what labored for the Homegrounds group is to concentrate on the fundamentals:

Learn how to do that in our information to rating on the primary page of Google.

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Key stats

Domain Rating: 76
Number of referring domains: 5,890
Number of key phrases it ranks for: 203,000
Estimated natural site visitors: 594,000
Site age: 11 years
Estimated income: Unknown


DogFoodAdvisor is a website that helps pet homeowners make higher selections when shopping for pet food.

Why they’re doing so effectively

The pets market is big. It’s estimated that $75 billion was spent by pet homeowners in 2019, with $31 billion on pet meals alone.

And therein lies the important thing to this website’s success. Instead of writing broadly on pets and even pet meals, they selected to focus solely on pet food.

It additionally helps that the key phrase “dog food” has a worldwide search quantity of 117,000 searches per thirty days.

This focus helped them to face out in a saturated area of interest, and nearly definitely additionally helped them to rank for hundreds of canine food-related key phrases.

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How to duplicate their success

There are loads of issues to emulate, however lets drill down on two points:

1. Create content material hubs

Their page on the “best dog foods” ranks for over 1,300 key phrases, sending them an estimated ~20,284 US search visits per thirty days.

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Given that there are such a lot of sorts of canine meals obtainable for various breeds and for varied functions, it could be unattainable to reply the query of “what is the best dog food” in a single article.

Instead, what this page does is internally hyperlink to extra specialised articles on the topic, permitting readers to decide on the one which applies most to them.

This is named a “content hub.”

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Besides creating a greater person expertise, “hub” pages are additionally useful for Search engine optimization. This is as a result of extra “authority” is transferred to DogFoodAdvisor’s most necessary pages as subpages hyperlink again to hub pages and vice-versa).

This is nearly definitely a part of the explanation why this page is rating so effectively.

Learn extra in regards to the types of content hubs in this post.

2. Create helpful content material that pulls hyperlinks

Dog meals remembers are surprisingly widespread but in addition straightforward to overlook.

DogFoodAdvisor solves this drawback with their up-to-date checklist of pet food remembers.

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To date, this page has hyperlinks from 390 web sites.

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Takeaway: Don’t focus solely on “best [x]” key phrases. Create helpful, informational content material that pulls hyperlinks and boosts your authority.

Learn extra about methods to create content material that pulls hyperlinks.

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Key stats

Domain Rating: 74
Number of referring domains: 8,810
Number of key phrases it ranks for: 785,000
Estimated natural site visitors: 3,100,000
Site age: 9 years
Estimated income: Unknown


Many individuals wish to construct their very own PC, however the course of isn’t that easy—notably for newbies.

This is the place PCPartPicker excels.

Choose the components you need on your PC, and PCPartPicker will present compatibility steering and up-to-date pricing. They additionally publish “build guides” for many who are not sure methods to begin constructing one.

Why they’re doing so effectively

PCPartPicker is attention-grabbing as a result of it deviates from the normal affiliate mannequin of focusing on “best [x]” key phrases.

Instead, it’s a tool.

Knowing which elements to purchase is an enormous drawback within the “construct your individual PC” world. PCPartPicker solves this by letting you store for the most recent PC components based mostly on efficiency and finances. It then mechanically cross-references them to verify for compatibility.

Then, based mostly on what you’ve configured, you should buy instantly from Amazon (with PCPartPicker’s affiliate hyperlinks.)

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The most exceptional half about that is how a lot belief the location has constructed with its viewers.

A giant problem with affiliate websites is that they typically suggest merchandise based mostly on the best commissions. This “strategy” shortly erodes belief, inflicting many affiliate websites to fail.

But PCPartPicker’s software is unbiased. It doesn’t push any specific merchandise. All it does is enable customers to decide on their very own configurations, after which make commissions off these decisions.

Because the software is so helpful, it markets itself by way of word-of-mouth.

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Along the way in which, the software page itself has picked up 835 referring domains—lots of which come from authoritative, high-DR websites like The Verge, PC World, and so on.

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How to duplicate their success

Not all Amazon affiliate web sites should be “content sites” to do effectively. There are different methods to excel.

Is there an enormous drawback in your area of interest? Can you construct a free software or useful resource to assist repair that drawback and doubtlessly make some affiliate earnings alongside the way in which?

Sometimes, you need to suppose outdoors the field.

Learn extra about methods to discover these alternatives on this information (skip to instance #4)

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Key stats

Domain Rating: 58
Number of referring domains: 2,560
Number of key phrases it ranks for: 722,000
Estimated natural site visitors: 354,000
Site age: 5 years
Estimated income: Unknown


Equipboard is a website that showcases the gear, instruments, and merchandise utilized by well-known musicians.

Content on the location is partially user-generated. The founders (Giulio and Michael) assessment merchandise and create content material focusing on “best” key phrases, and customers contribute content material in regards to the gear their favourite artists use.

Why are they doing so effectively?

As an affiliate website, Equipboard targets “best” key phrases of their area of interest. That’s to be anticipated.

But additionally they sort out the affiliate mannequin from a novel angle.

A giant half of their website is the breakdown of the gear and instruments that well-known musicians use.

That’s fairly good. In the music world, individuals wish to be extra like their idols. They wish to play the guitar like Slash, rap like Eminem, or sing like Ariana Grande. Not solely that, they wish to use the identical gear as these individuals.

In truth, Giulio, the co-founder, says that is how Equipboard began.

As musicians ourselves, we perceive how musicians search for a sure sound and store for gear. That led us to create a website round the way in which individuals discover gear, particularly by wanting as much as the professional musicians they admire.

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This can be the place Equipboard takes it to the subsequent stage.

Think about it: there are hundreds of musicians from each doable style. It would take them perpetually to cowl each single one in every of them.

The resolution? Enlist the assistance of their viewers. On Equipboard, anybody can add content material associated to their favourite artists’ gear. Then, with the assistance of some neighborhood moderators, the founders fact-check sources and make sure the options are correct.

This permits them to scale content material manufacturing at a comparatively low price.

It additionally helps them to:

  1. Get site visitors. Most of those musicians are well-known, so there’s loads of search quantity for related phrases (e.g. “jimmy page gear”.)
  2. Get affiliate hyperlink clicks. Since followers are already within the gear of their favourite musicians, it’s possible they are going to click on on their affiliate hyperlinks.
  3. Get backlinks. Since they’re essentially the most credible supply for musicians’ instruments and kit, they get tons of hyperlinks from Wikipedia and different respected websites.

How to duplicate their success

Equipboard’s key to success is their distinctive promoting level (USP): the breakdown of instruments and devices that well-known musicians use.

But right here’s the cool half: you’ll be able to apply this identical idea to different niches.

Run a golf website? There are loads of individuals trying to find what’s within the baggage of well-known golfers.

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Witb” means “what’s in the bag”

Run a ebook assessment website? People wish to know what books well-known individuals suggest.

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The examples are infinite. You simply want to seek out them, which is the place a key phrase analysis software like Marketing Media Wizard’ Keywords Explorer (pictured above) turns out to be useful.

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Key stats

Domain Rating: 26
Number of referring domains: 275
Number of key phrases it ranks for: 27,700
Estimated natural site visitors: 26,600
Site age: 4 years
Estimated income: ~4‑figures per thirty days


Territory Supply helps individuals discover mountain climbing, tenting, backpacking, and journey adventures within the US, whereas additionally showcasing the very best out of doors gear they need to use.

Why they’re doing so effectively

The very first thing you’ll discover whenever you go to Territory Supply is how a lot it seems to be like an online journal, quite than a typical affiliate website.

And certainly, they do run their website like {a magazine}. As an affiliate website, they’ve articles focusing on “best x” key phrases. But additionally they cowl loads of different subjects that don’t hyperlink to any merchandise.

They’re additionally dedicated to linking to the very best merchandise, even when they’ll’t make cash from their suggestions.

For instance, their submit on “DIY teardrop camper kits” generates an estimated 1,800 search visits per thirty days, however has just one hyperlink to an affiliate product.

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Dustin Christiansen, the founder, reaffirms my ideas.

I feel one motive we’ve had success with Territory Supply is that we’ve tried to supply extra worth than your common affiliate website. For instance, lots of our product suggestions come from small manufacturers or retailers that don’t have an associates program by any means. But, these manufacturers make a number of the finest merchandise, so we’ve included them in our content material as a result of that’s what’s most precious to our readers. We don’t simply discover 5 Amazon merchandise and name it a day—we’ll put lots of analysis into every product class to seek out distinctive merchandise and types that nobody else is discussing since most websites can’t make cash off of them.

Secondly, we’ve invested closely in our model and look. Instead of placing up an affordable WordPress theme, I spent hundreds of {dollars} on a customized web site with some distinctive out of doors aesthetics that work effectively for the out of doors neighborhood. We tried to construct one thing that didn’t seem like an affordable, skinny affiliate website and as an alternative, wished one thing that appeared reliable, invaluable and impactful.

Last, we additionally do lots of content material that isn’t associated to merchandise or affiliate marketing in any respect — like mountain climbing and tenting guides that embody the very best places to discover in several areas. These articles are research-intensive and we attempt to discover writers who reside in or discover the areas we write about in order that they’ve actual, correct worth for our readers. We accomplish that way more than simply product-based content material that I feel it helps discover an viewers that lots of affiliate websites would possibly miss out on.

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How to duplicate their success

Not each Territory Supply reader is able to purchase. Sometimes, they’re simply curious.

And after they learn articles like “10 Stunning Hikes in Death Valley National Park”, they may be impressed to start out exploring the outside extra typically. Or they may even be fired as much as begin mountain climbing on the approaching weekend.

This will cause them to surprise in regards to the gear they’ll want for mountain climbing, which Territory Supply additionally helps with.

The takeaway: simply since you run an affiliate website doesn’t imply it’s best to solely cowl “best” or “review” subjects. You ought to goal subjects at each stage of the marketing funnel. 

Learn how to do that in our information to discovering and mapping key phrases to the client’s journey.

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Key stats

Domain Rating: 82
Number of referring domains: 23,100
Number of key phrases it ranks for: 3,700,000
Estimated natural site visitors: 4,100,000
Site age: 8 years
Estimated income: ~$10 million (2016)


Founded in 2011 by Brian Lam, a former Editorial Director at Gizmodo, The Wirecutter has grown into maybe essentially the most well-known and well-known Amazon affiliate website on the planet.

Frustrated with the endless chase for pageviews in conventional media corporations, Brian give up Gizmodo and began The Wirecutter as a small assessment website centered on devices.

It was acquired by the New York Times in 2016 for $30 million.

Why they’re doing so effectively

Short story: they rank on the primary page for 62,000+ “best” key phrases within the U.S. alone:

The longer story: they’re absolutely the champion of product opinions.

When it involves “best [product category]” sort posts, most affiliate websites merely curate no matter’s at present promoting effectively on Amazon.

Not The Wirecutter.

For each class, they’ll completely pattern and take a look at each main product. Where wanted, they’ll rent skilled reviewers.

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They’re additionally clear about how they take a look at the standard of these merchandise.

Further, to forestall bias, the staff writers are not informed about what commissions the location receives for various merchandise.

And that’s not all. The Wirecutter understands that not everybody desires to learn a prolonged assessment. They simply desire a dependable and reliable supply to inform them which product to purchase.

So, within the first paragraph of each submit, they get straight to the purpose. They construct your belief by telling you ways they researched it, then telling you precisely what to purchase.

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For the impatient, that is excellent. They can click on by means of instantly and make the acquisition.

But even when they don’t purchase straight away, it’s okay. For Amazon affiliate websites, the clicking itself is necessary. After all, Amazon has a 24-hour cookie, which implies that the location proprietor will obtain fee on something the particular person buys within the subsequent 24 hours.

That stated, The Wirecutter doesn’t simply cater to the impulse purchaser.

For those that are obsessive about researching each side of a purchase order, there’s loads of analysis to learn.

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How to duplicate their success

Focus on creating thorough, well-researched posts for “best Affiliate marketing” sort key phrases in your business. That means testing the merchandise your self the place doable, and doubtlessly even arising with modern methods to take action.

If you’re beginning out and may’t afford to buy each product within the class, concentrate on delivering in-depth analysis.

Not solely does this strategy construct belief with readers and entice affiliate hyperlink clicks, however it additionally helps to draw backlinks.

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Some of The Wirecutter’s prime posts have backlinks from lots of of internet sites.

That stated, whereas the standard of content material definitely performs an necessary function right here, we additionally suspect that using an inhouse Search engine optimization group doesn’t harm issues.

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A couple of of The Wirecutter’s workers with Search engine optimization-related roles by way of LinkedIn.

And that brings us to an important level:

You shouldn’t attempt to replicate this mannequin like for like on a website that opinions every part underneath the solar. Niche down and do issues on a smaller scale.

Coming full circle, that’s what The Prepared did within the preppers area of interest—and it labored out fairly effectively for them.

Final ideas

Most profitable Amazon affiliate websites comply with roughly the identical system:

  • They goal industrial investigation key phrases like “best Affiliate marketing”;
  • They create best-in-class content material by truly reviewing merchandise;
  • They work laborious to construct and entice backlinks to enhance rankings.

None of that is rocket science. It simply takes laborious work, persistence, endurance, and a concentrate on long-term over short-term outcomes.

Did I miss any good websites? Let me know within the feedback or ping me on Twitter.