When that the notion of SEO was in its infancy, approaches for connection building to improve search positions were far simpler. Adding hyperlinks into a internet pages didn’t need much thought and frequently worked nicely.

One strategy which has been popular at one period is reciprocal linking. The technique entails two webmasters agreeing to backlink into each other sites to increase search ranks. )

As time went, Google and other search engines began to up their game concerning the way their calculations ascertain search outcomes. Aspects of your site like relevancy and quality of your own page are far more significant for search rankings.

So, with those modifications in your mind, is a mutual connection strategy nevertheless worth your time? Do the professionals from the industry such as the best seo company in Coimbatore still utilize such practices? Or will search engines currently really punish you for these kinds of tactics? We’ve broken down whatever you will need to know about creating reciprocal links and ways to still take advantage of the SEO strategy. 

White Hat vs Black Hat SEO 

Reciprocal Link Building 101 – How Does It Affect Your - Reciprocal Link Building 101 -- How Does It Affect Your SEO? )

In the early days of SEO methods, different approaches could be broken into “white hat” or “black hat” categories. 

White hat SEO comprises some strategies where links or content are strategically assembled but in a real manner. When in terms of link building, this implies linking to authority sites which are connected to your brand.

In yesteryear, raising your search rank would have become as straightforward as Assessing your content with keywords and linking to authority websites. This was nice when done authentically, but frequently sites were taking advantage and rank to get popular keywords despite adding little if any significance to the search engine user.   

Many individuals took advantage of the simplistic way to SEO. These “black-hat” SEO techniques frequently led to pages of small worth achieving a top rank in SERPs. An instance of this is well known Google bombs, where bloggers intentionally took advantage of backlinking to affect SERP results for certain keyword phrases.

Other black hat SEO techniques utilized previously include: 

  • keyword stuffing 
  • using invisible text to improve keyword density
  • page swapping 

Google and other search engines immediately adapted and are currently fairly adept at grabbing black-hat tactics and penalizing people who utilize them.

Reciprocal linking has always been believed to lie in a gray area between white-hat and black-hat SEO. 

Follow vs No-Follow Links

When making a blog post or page, you are able to lead search engines to follow or not follow a backlink within your content. This could be done through “no-follow” HTML tags, and many site plugins or marketing automation applications will make this an easy thing to do.

“No-follow” tags should inform search engines to not crawl or index that connection. There are lots of reasons to try it, however some recent experiments by SEO experts have begged the question: does Google really not follow “no-follow” links?

In any circumstance, if you’re composing a blog article and also backlinking to outside authority websites, utilizing “follow” links to authority sites is somewhat great to your SEO. 

Situations in which “no-follow” tags must be utilized comprise:

  • Ad connections
  • Paid affiliate hyperlinks
  • Any connection to pages that can be deemed irrelevant to a content

The just time “no-follow” links could be applicable inside your blog articles or content is preventing too many backlinks. There is a threat that search engines will see that as stuffing your content together with hyperlinks as an SEO strategy. In this case, it can be a fantastic idea to check out the link density on your article and contain the “no-follow” label on a number of the outside links.

Reciprocal Links

So that has a succinct oversight to the past and present landscape of utilizing backlinks as part of your SEO strategy. But what about reciprocal links specifically?

What Is Reciprocal Linking? )

Reciprocal linking is an agreement between two webmasters to connect to each other websites together with the general goal of raising search positions for the two parties. )

Sometimes these arrangements included the buying of backlinks on greater authority websites. It has been a frequent practice previously but is becoming less popular today as search engines are now increasingly intelligent at seeing inauthentic linking methods. 

Both paid and outstanding linking evolved quickly following Google’s debut of PageRank, an algorithm which was primarily made to obliterate the spamming of pages with links for SEO influence. This can also be where “follow” vs “no-follow links” comes in to play.

Affiliate linking is where a webmaster can pay commission to folks who backlink for their site. It is highly suggested that these links be “no-follow,” however they’re still beneficial to driving additional traffic to your website.

It’s still comparatively common to get emails from webmasters using requests to discuss links to every other’s pages. But what’s the effect now on continuing this linking clinic?

Is Reciprocal Linking Good or Bad for SEO? )

It only requires a fast search of reciprocal linking to realize that it is a practice which has largely died out. However, that does not automatically indicate that it needs to be abandoned completely. Reciprocal linking has not vanished entirely, but webmasters’ve had to refine their own plans. Adapting that your SEO techniques based on more strict search engine rules about linking is crucial to prevent penalties against the search engines.

When in regards to great SEO, Google and other search engines are mainly rank your internet page for distinct search terms based on:

  • Relevancy (just how applicable and up to date is your data )
  • Quality (of content and internet page components such as loading speed)
  • Authority (mostly website traffic and backlinking)

Creating content based on those guidelines is the perfect method to attain backlinks. People backlink to quality content that offers value to what they’re generating on their site. So, first and foremost, you need to be generating exceptionally valuable and comprehensive content that’s regularly updated.

This applies for a linking approach too, both outbound and inbound. When search engines are crawling your page, they wish to realize that the links are related to this content. This is the reason things such as anchor text are becoming so crucial to linking approaches.

How To Use Reciprocal Links1576451308 106 Reciprocal Link Building 101 – How Does It Affect Your - Reciprocal Link Building 101 -- How Does It Affect Your SEO? )

Good SEO nowadays is as much about preventing the “don’ts” as ensuring you’re following the “do’s.” So if you’re investing time in building mutual links, it ought to be with authority websites which are related to your site and that are also generating high price, high ranking content.

An great approach to practice good link building is by identifying authority websites in your market that you would love to backlink to a page. For instance, email another webmaster supplying a URL to a report you’ve established they could discover helpful for one of the blog posts. It can also be a fantastic idea to visit some location in your site in which you’ve already backlinked to a number of the content that you discovered invaluable.

Avoid reciprocal linking to non authority websites or pages who have little to do with the general theme or subject of your site. It can do you no favours in the opinion of this search engine algorithms. 

Regardless of your present or previous linking approaches, the main thing is to remain current on the latest upgrades which search engines roll out for their calculations.

The linking landscape looks quite different now than it did in the start of SEO, and doubtless, it is going to continue to evolve into the long run.


Regardless of your present or previous linking approaches, the main thing is to remain current on the latest upgrades which search engines roll out for their calculations. The linking landscape looks quite different now than it did in the start of SEO, and doubtless, it is going to continue to evolve in the long term. 

While that the “traditional” mutual link construction methods might not be performing your SEO any favors, backlinks still play an extremely significant function in your search ranks. How do you now use links in your site content?