One of the challenges with long-form content material is discovering a option to have interaction your viewers lengthy sufficient to truly learn all the best way till the tip.

What you don’t wish to do is produce high quality, long-form content material after which lose your viewers shortly as a result of it’s not offered in an interesting approach. High bounce charges received’t assist together with your search engine optimisation or conversions.

In different phrases, simply producing high quality content material is half the battle. You additionally want to make use of design and graphic components to show the content material in a option to preserve your readers engaged till the final interval. not too long ago produced its first “storytelling page” that ought to give all of you nice concepts about ways to display your content.

Storytelling is among the finest methods to not solely inform but in addition entertain your viewers on the similar time in serving to them digest related content material.

Yoast’s first “storytelling page” is about range and prejudice. Yoast makes use of video and animation to assist have interaction their viewers and increase their content material.

As Yoast stated, the problem is having high quality and fast-performing animations on the net. Yoast stated it thought-about GIFs and MP4 with autoplay, however in the long run it animated SVG pictures with assist from AirBnB’s JavaScript library Lottie.js.

The last results of Yoast’s digital “storytelling page” was a win for the readers.

Google Displaying Work to Surface More Fact-Check Content: Google has been displaying fact-check labels in search engine outcomes pages (SERPs) for 3 years now however not too long ago began highlighting its work to floor extra fact-checked content material in search outcomes. Fact checks seem in search outcomes greater than 11 million occasions a day for about four billion of impressions a yr.

Google Search Console’s Index Coverage Report Now More Accurate: Google stated by way of Twitter that as of Dec. 15 the Index Coverage report in Google Search Console is now extra correct. Google says it’s extra correct in its reporting on listed pages.

Tips To Make Your Google Analytics Data Accurate: launched one other priceless Whiteboard Friday lesson, this time with Ruth Burr Reedy sharing suggestions for getting your Google Analytics knowledge correct, constant and future-proof.

How To Write Quality Meta Descriptions: outlines methods to jot down quality meta descriptions and benefit from all 155 characters to extend your click-through charges and visitors to your content material whereas bettering your on-page search engine optimisation.

Survey Says Business Owners Still Don’t Understand Value of search engine optimisation: A current survey by digital agency Fractl discovered that many enterprise house owners nonetheless don’t totally perceive the significance and worth of search engine optimisation … greater than 20 years after Google launched. Fractl surveyed 977 individuals about their Google and search engine optimisation data, and 394 of them had been enterprise house owners.

Learn How 7 Amazon Affiliate Websites Are Thriving: Amazon Marketing Services are actually very important for a thriving search engine optimisation company. Marketing Media just published an interesting read that examines seven Amazon affiliate web sites and what they’re doing to drive visitors and gross sales and the way you would possibly replicate their success.

How Google BERT Will Impact Your Content Strategy: The newest Google core algorithm up to date named BERT will affect your content material technique and search engine optimisation efficiency. Perhaps it received’t be a monumental affect, however you’re prone to discover fluctuations. This article outlines 3 ways you can be impacted.

NASCAR Provides 8 Valuable Content Marketing Strategy Lessons: In this article, the author outlines eight priceless classes you may find out about making a profitable content material marketing technique from NASCAR. Yes, NASCAR. Buckle up, and provides it a learn.

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