We’re excited to have interviewed Chicago search engine marketing knowledgeable Jasmin Bajric from Idea Marketing group for the subsequent installment of our Featured search engine marketing Expert Series!

Idea Marketing Group is considered one of SEOblog’s Top search engine marketing companies in Chicago.

Darren Fox is an achieved, senior inventive/marketing director with over 20 years of hands-on expertise, encompassing model growth, strategic planning, aggressive evaluation, inventive manufacturing, net growth, and built-in marketing. Proven means to rent, prepare, and lead groups. A uncommon mix of inventive talents blended with strategic, forward-thinking

Darren Fox began his design and marketing profession in 2000 whereas nonetheless in highschool working as a contract designer. Mostly self-taught on the time, he later acquired levels in each Graphic Design and Web Design from a neighborhood school in addition to labored at two different inventive corporations. In 2009, Darren based Idea Marketing Group, Inc., a digital company with experience in digital marketing close to Chicago

What would you say is exclusive and/or difficult in regards to the Chicago search engine marketing business?

The distinctive half is search engine algorithms are ever-changing and there are an increasing number of opponents popping up from in every single place and each dimension. The difficult half is that lots of the companies on the market are both getting misinformation or are partaking with corporations/people that don’t set lifelike expectations or produce outcomes so potential purchasers have already got an absence of belief going into new relationships.

How does your company stand out in a crowded market like Chicago?

We’ve constructed up a strong fame during the last decade targeted on customer support and outcomes. Honesty and transparency are core values of ours which we use as the inspiration of our partnerships with purchasers.

Can you share successful story from a neighborhood search engine marketing marketing campaign centered across the Chicago space? Include any stats and highlights if doable!

A favourite of mine is a neighborhood chimney sweep firm that was solely doing conventional advertising (papers and publications) who pulled all of their cash out of print and determined to pursue digital about 6 years in the past. Within the primary yr and overhauling their web site, we achieved over 30 no 1 search outcomes for native search queries and plenty of different first page outcomes for key phrases. In truth, they did so effectively the proprietor took the entire crew right down to Mexico to have a good time.

What is the most effective recommendation you ever acquired in enterprise?

Surround your self with sensible individuals. From co-workers to mentors.

What do you suppose is an important high quality that makes an company actually nice?

It will at all times be the individuals on the company. This business modifications at a speedy tempo. Having devoted people who’re keen about studying, making use of, and testing will at all times be the important thing differentiation. It is necessary for company house owners to offer skilled growth alternatives to maintain life lengthy learners on the staff.

 Any predictions for the way forward for search engine marketing?

I imagine the necessity for search engine marketing will at all times exist however the methodology by which it’s delivered will drastically change. I see much more blended media sorts relatively than conventional written phrases.

What is your response once you hear that “SEO is dying”?

I simply smile, I’ve constructed this company off of search engine marketing and referrals and even at this time, we proceed to obtain inbound leads for corporations which have discovered us online. It is constructed into our course of to observe up with these results in ask how they discovered us, greater than 75% of the time, the reply is thru a Google search. The numbers communicate for themselves.

What do you suppose is an important contributor to holding purchasers blissful?

Constant communication. The finish of the month experiences is NOT communication. Having calls and emails regularly is how communication must be accomplished. Our jobs as entrepreneurs are to dissect the information and make suggestions whereas offering instructional solutions as an alternative of utilizing advanced terminology to keep away from actual solutions.