We’re eager to have interviewed Los Angeles SEO expert Justin Thomas from JourneyEngine for another installment of the Featured SEO Expert Series! )
JourneyEngine is one of SEOblog’s Top SEO companies in Los Angeles.
Thomas is the creator and lead consultant at JourneyEngine.com, a content marketing, SEO and analytics service for business-to-business (B2B), software as a service (SaaS) and digital agencies. Since 2009, he has been supplying digital marketing consulting companies in Los Angeles, where he resides with his wife and 2-year-old daughter.
What do you state is exceptional and/or hard about the Los Angeles SEO market?
“Most of LA’s SEO providers will need to make more revenue to remain afloat, in comparison to agencies in different cities as a result of costly rent, higher salaries, etc. So many of these need to charge a superior or bring on additional customers.
“We’ve assembled a procedure and group structure to help browse this challenge and provide us a competitive advantage. In a nutshellour”data pipeline” overlooks the laborious job involved with advanced SEO analytics also enables our senior staff to present a deeper degree of service and greater value work for every customer.
“The result is that we’re able to provide an enterprise-level, end-to-end solution (strategy + content + analytics) at small business pricing. To my knowledge, none of our local, national or global competitors can match that.”
How does your SEO service stick out at a crowded marketplace including Southern California?
“These days it is known that agencies need to do free work to show prospective customers their predecessors. Most bureaus will conduct an audit and provide recommendations for what they’d fix within a campaign.
“We knew we had to provide something which offers much more worth than it to get focus. So we chose the free audit model a step further and developed the free ‘Organic ROI Forecast.’
“It’s an investigation that calls a company’s ROI for every one of our three different campaign types; fundamental SEO, content production and advanced SEO. We compare the projection facet into the company’s ‘business as usual’ that will assist the customer select the ideal sort of campaign for their business. Clients adore this report since it makes it simple for their entire team to comprehend not just the activities they will need to carry, but also the influence those activities will have on their business.
“Return on investment (ROI) is a metric which additional agencies and entrepreneurs run from. By handling it head-on, we have managed to turn heads. “
Can you talk about a success story in the local SEO campaign based around the Los Angeles region?
“The bulk of our customers ‘ SaaS and eCommerce businesses without a physical place, however we do have a history in local SEO and appreciate assisting local companies which we think in. We recently took on a consulting job for a favor to local businesses who’ve been fighting through the coronavirus pandemic as well as the generall madness of 2020.
“Here’s an overview by a previous client we assisted with local SEO:”
What is your best advice you ever received in business? )
“The best advice I ever received was to take a leap of faith. Going following your fantasies (e.g. beginning a business) could be frightening. If you believe in everything you are doing and are ready to devote the effort it’s possible to manifest anything”
What do you believe is the main quality which makes an agency really excellent?
“A fantastic service doesn’t sell customers services that they do not need just because they could, but excels in providing a particular answer to a certain issue. Great bureaus can recognize customers who’ll benefit the maximum and provide their answer to them, at large scale.
“If you are not 100 percentage convinced you can supply the alternative, do not take the deal. Focus on providing customers just what they desire and ruthlessly cut the remainder out of your supply. I feel that is the best way to construct lifelong relationships”
Any forecasts for the future of SEO?
“The potential of SEO is all about unique content and clever marketing. The times of ‘hacks’ have been gone. Google’s objective is to surface the content that most matches a searcher’s purpose and nothing else. If you struggle Google onto this, you are likely to lose . So perform their match!
“If you would like to win at SEO the formulation is quite straightforward. You have to invest in content which answers your client’s questions better than every other business. Then, encourage the hell out of the content — in a real manner.”
What is the response when you hear “SEO is dying”? )
“My response is sympathy as I presume the man who says that this will blow off a whole lot of money on marketing with little results to show or won’t ever get the attention that their business should compete. If that you aren’t keen to invest what is needed to compete in SEO and content marketing then you likely should not be investing in marketing whatsoever. We have case studies from businesses of all ages and sizes (like my own) to show that point.”
What do you believe is the most significant contributor to keeping customers contented?
- An alternative that disturbs their customer’s issue — and more
- The procedure to deliver that option, in large scale
“For usour ‘data pipeline’ has become the secret to success in providing both of these things. We’ve really helped lots of other digital agencies assemble this kind of system in their own business.”
Interested in being regarded as an SEOblog “Featured SEO Expert”? ) Reach outside to our group [email protected]! ) We’d really like to hear from you and provide you a high-traffic platform to talk about your own SEO bureau’s narrative and insights.