We’re eager to have interviewed Minneapolis SEO expert Mike Frahm from Frahm Digital for another installment of the Featured SEO Expert Series! )
Frahm Digital is one of SEOblog’s Top SEO companies in Minneapolis.
Frahm Digital is a award-winning site agency located in Minneapolis/St. Paul. Founded by Mike Frahm, we concentrate on assisting business to business (B2B) and business to customer (B2C) clients produce comprehensive site performance plans, together with leaders in SEO, internet design/development and content marketing. We function Fortune 500 companies, small business owners and everyone in between, giving a creative technical solution to each digital job we carry on.
What do you state is exceptional and/or hard about the Minneapolis SEO market?
“Even though most big cities have competitive marketing industries, Minneapolis in particular is known for being a hub of many major creative and digital agencies. While there are certainly benefits of working with a bigger, name-brand agency with a digital department, dedicated SEO agencies tend to offer higher-grade services within the digital realm. Smaller, specialized agencies that nab contracts with some of the bigger industry players and prove themselves can set themselves up for long-term success.”
How does your own SEO bureau stick out at a crowded marketplace like Minneapolis? )
“Frahm Digital has cultivated a small group of experts focusing on web design, SEO, content and PR, that provides specific support to both in-house marketing teams as well as other agencies. We can provide outside counsel to in-house marketing teams, but can also help supplement an account team at a larger agency who might just be looking for a very specific skill set. What’s important to us is taking a holistic approach and working together from the time your website is just an idea, through its development, optimization and promotion.”
Can you talk about a success story in a local SEO campaign based around the Twin Cities region?
“Through an SEO copywriting strategy that focused heavily on content creation, Inflight, an aviation company in Minneapolis, climbed search engine rankings to rank first for dozens of target keywords. Through a robust content development strategy including long- and short-form web content, the company reached number one in local map packs for several non-branded, competitive terms, including ‘Pilot Training Minneapolis’ and ‘Plane Rental Minneapolis,’ among others. Additionally, our e-book writing paid off, achieving more than 1,000 downloads since its release, providing the company 1,000 new leads.”
What is your best advice you ever received in business?
“The best business advice I have received is to never stop producing. From catchy copywriting, eye-grabbing website layout and also to more abstract sockets such as drawing, photography and audio, there is always something to be made.
“For instance I moonlight as an amateur illustrator, selling prints online platforms and carrying on commission-based function as time permits. In addition, I serve on the board of supervisors for a local Minneapolis-established non-profit, Cheap Laughs for Charity. These added innovative outlets let me examine various subject matter on a completely new level. When I return into my own daily job of constructing sites, I’m always surprised by the crossover which happens between mediums–it is something which really gets the brain working in full potential.”
What do you believe is the main quality which makes an SEO agency really excellent?
“Commitment to results. This industry seems to be flooded with unqualified individuals and listless agencies, more concerned with their bottom line than your success. It’s easy to make promises, especially with a practice like SEO that’s hard for some business owners to fully understand, but actually increasing conversion rates, moving products and making connections with a customer takes time, experience—and most importantly skill.”
Any forecasts for the future of SEO?
“The practice of search optimization will continue to be watered down, thanks to marketing efforts by DIY website companies like SquareSpace and Wix. So, when a business owner who has utilized one of those platforms to make their website finally realizes that they aren’t showing up in search results and that SEO isn’t as simple as adding a few meta descriptions here and there, true search professionals will continue to be there offering up their expertise.”
What is the response when you hear “SEO is dying”? )
“SEO is not dying, but it is unquestionably transformed into something which’s very different than if the clinic first began. New site platforms such as SquareSpace and Wix are distilling the clinic, leading novice webmasters to feel that SEO is not a forethought, however a part of a thorough web design. While that the democratization of site development is very good for particular use cases, these programs do not offer the comprehensive infrastructure to create a site truly successful with regard to search functionality.
“SEO, because it is practiced by dedicated people like myself, is alive and well. And that numerous businesses like mine continue to flourish and supply value to customers through online paths show that reality”
What do you believe is the most significant contributor of keeping customers contented?
“The most important contributor to keeping clients happy is results as they pertain to their business’s end goals. As long as you’re delivering on your promises, the client will be happy.”
Interested in being regarded as an SEOblog “Featured SEO Expert”? Reach outside to our group [email protected]! ) We’d really like to hear from you and provide you a high-traffic platform to talk about your own SEO bureau’s narrative and insights.